Word is…

Word is that the Radio Africa management is running around like a headless kuku ’cause it’s money purse is being strained by it’s new ventures I.e the two hurridely put together TV stations, X Fm and the rice and beans station.

In case you didn’t know, Radio Africa wasn’t planning to launch the TV stations and the R&B station this year, but CCK was about to take away unused frequencies so they opted to throw caution to the wind and launch the ventures. Trouble is, advertisers are not kicking each other in the balls for space on the stations. Well, with Kiss Tv they did take a few media buyers to coast (read bribe) and therefore the few ads they have. A media buyer who sought anonymity tells Media Madness that Radio Africa has overpriced airtime across all it’s stations, airtime not worth that much (Read the big breakfast), she says the only way advertisers can fully embrace akina X-fm, Kiss, the TV stations and the rice and beans station is if they revise  their rate card.

Well you heard the lady, revise the rate card!

In other news, is the big breakfast headed for another revamp?

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3 responses to this post.

  1. Posted by kcc on November 6, 2009 at 3:36 pm

    It’s True Nobody Should be Hoarding Frequencies More than One Year while other Investors are in need.

  2. Posted by mmmmm on November 9, 2009 at 1:51 pm

    The Radio Africa management is Just Lost

  3. Posted by Eve6 on November 11, 2009 at 2:32 pm

    Kwani ma barbie hawali rice and beans?

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