The rumour mill has it that the big heads at NMG have been thinking (since last year) to make the Business Daily a weekly. It seems advertisers are not kicking each other in the nuts over space on the paper.

Hope this won’t happen at all!


8 responses to this post.

  1. Posted by SBCREST on January 25, 2010 at 4:41 am

    That would be reasonable. That paper lacks daily content that would justify its high cost.

    • Posted by Baines on January 25, 2010 at 9:20 am

      High cost probably, but is there any other paper in Kenya that anyone can read page to page like the Business Daily? NOPE.

  2. Posted by Chiira on January 25, 2010 at 4:47 am

    For people in the financial services industry, the Business Daily is their local version of the Wall Street Journal. All i would ask that they do is increase content that would appeal to the holloi polloi (masses in the language of the political scientists) in the streets and advertisers would surely come on board.

  3. Posted by Baines on January 25, 2010 at 9:06 am

    NO WAY! Business “Daily” a weekly?? Don’t you think that’s oxymoronic? Apart from the semantics, the Business Daily is one of the BEST papers in Kenya, gives everyone a breath of fresh air from the stupid politicking that is the feed of Kenya’s dailies.
    If NMG is even considering making Business Daily, Business Weekly, then they are clearly out of touch with the the future. How long has this paper been in circulation? Patience, patience, in a decade or so, i can bet Business Daily will be the paper of choice of over 30% of newspaper reading Kenyans. Then the businesses will take interest and advertise. Patience……

  4. Posted by Anon on January 25, 2010 at 10:47 am

    BD is a great concept but it is yet to be fully executed.

    There needs to be reorganization of sections and the content that goes into them and secondly, as a biz paper it should have more in depth stories of the local business scene with behind the scenes investigations and comprehensive input from experts.

  5. Posted by Wainaina on January 27, 2010 at 5:48 am

    @Baines – I agree – patience is the key.

    Actually according to my sources in NMG, the paper broke even last year.
    Rumour has it the paper is set to grow – they are hiring new guys to supplement the existing team. Advertisers in this market are cautious but if you notice, the paper definitely has more ads than it did befoe.
    From my own observations – I see people ranging from CEOs to young students carting it around – let’s give it time.
    Kenyans are too used to politicised news – hopefully the day will come when that changes…

  6. ffffffffff

  7. Will they beat Standard’s weekly Financial Journal because it is something you know?

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