Radio err – let’s wait and see

The Standard group has had us on the edge of our seats (well not really) for weeks now. Since they announced they were going to go into the radio biz peeps have been asking about it. They even hired Vinnie who was the producer on the hugely popular CITM.

In jana’s Standard they ran ads for jobs on their station. It’s gonna be a Swahili station!! SHOCK horror! Well not really, they were really confused over which format the station would take, it seems they chose the safer route…since by them going into the Swahili market they’d keep the audience the station they bought has.

Sources say they also chose this route since it would have a shorter break even period for them.  Really??? Q Fm is still suckling from the Daily Nation’s tittays.

Let see how this pans out – BTW they were thinking of naming the station Radio One. Creative huh?

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2 responses to this post.

  1. Posted by brandkemistry on January 25, 2010 at 1:30 pm

    well i figure the reason why the want to keep it as a Swahili station is due to the fact they bought out radio Simba that used to broadcast in kiswahili and had a big following. The problem with that strategy is they have been off air for more than a year and milele Fm has taken up that mantle.

    Radio one as a name aint too bad though they do have a Radio one in Kampala. But i dont think it matter what the radi station is called, what matters is is it true to its promise?

  2. Posted by barbara on January 25, 2010 at 2:16 pm

    I tend to agree with you Brand- and well we aint the market clearly……….so back to my X fm and Classic 105.

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