Your questions, ANSWERED!

Those in Nairobi are showing X Fm some mad love (Wish advertisers would do the same) buuut as per kawa – Nairobians are a hard bunch to please, and they’ve been many suggestions as to how X Fm can ROCK them kabisa!

Media Madness spoke to Pete Sinclair – the guy who runs X. Here’s what he had to say

On the Music at X

We are trying hard to get the music mix right.  It’s difficult in that we have limited sources of music and really started this with our own libraries.  We are continually looking for new songs, albums and bands.  As well as that we continue to refine our ability to maximize exposure of the songs we have.  Getting that balance of playing favourites and yet playing new music is upper most in our minds and we continue to try.

On the Fact the most of the shows lack any meaningful content

I am interested in content and not too interested in lots of talk…content is not time spent with the microphone on.

X Fm is on a shitty frequency – and sometimes we all have issues tuning to 105.5

For the moment we have some technical limitations and they have forced us to accept less than perfect signal in Nairobi.  We are working on that and in the next couple of months will be broadcasting at full power.

None of the Radio Africa stations are online…here’s why

At Radio Africa we know the internet is important to our future but we don’t just want to throw up some pamphlet ware and streaming and think that’s going to meet the challenge.  Over the last 10 years I have seen an awful lot of money wasted on the internet development…whilst I know we must and will develop an internet presence we must be able to sustain a meaningful presence.  The priority at the moment is to make the radio stations as entertaining and as effective as possible and develop rich relationships with our listeners.

Is X Going National?

Well right now I just want X to be famous in Nairobi…we can take the world later.


12 responses to this post.

  1. Posted by James on February 1, 2010 at 5:32 am

    Well well well isn’t this grand! I have like 4,000 brilliant rock tracks on my hard disk! That means I have MORE music than X Fm!! Isn’t this sad – yaani a radio station can’t shore up on enough NGOMAs! Pete I know you’re a mzungu na nini lakini huku ni kenya enda kwa streets and buy those 50 bob MP3 and add variety to your playlist

    and the reason for not being online is bogus STFU!

    • Posted by savvy08 on February 1, 2010 at 7:43 am

      You are so right..I also have more rock music than X FM. I could lend them my collection! Seriously, they can download online music…they play the same songs over and over again..

  2. Posted by kkile on February 1, 2010 at 7:17 am

    Media Madness you need to tell us whats happening at NTV and KTN. I am not a fan of the local progs the sick mexican soaps and that Nigerian trash on Citizen but I must admire the way they chuck new stuff. Last year we were promised that NTV and KTN were going to come up with new line ups in January but its now Feb but wapi. There was a rumour that NTV had a deadly line-up including American idol one of my favourite progies, and some nice african american sitcoms. KTN we were told was going to chomoa some of the latest holliwood dramas. Why are linus gitahi and peter wanyaga allowing citizen to steal the show?

  3. Posted by MIKE on February 1, 2010 at 8:03 am


  4. Posted by propaganda on February 1, 2010 at 8:22 am

    Unlike you and me, XFM have to pay for their music. They can’t just download pirated stuff and hope nobody notices!

    Ed Note You’re talking as if they’ve paid for half the music they have

  5. Posted by The Hanyeé on February 1, 2010 at 12:31 pm

    That is a poor, bogus and rather bullshitty excuse that’s been given for not being online. Establishing an internet presence should be easy and relatively affordable for a broadcasting group of your size.

    “We must be able to sustain a meaningful presence” – WTF does that even mean in that context? smh*

  6. Posted by Lentils on February 1, 2010 at 12:39 pm

    Editor, are you implying theft or pirating? Coz that’s just defamatory till u can prove it. You may be right but these guys can take u to court so speak sparingly.

  7. Posted by eve6 on February 1, 2010 at 2:05 pm

    So this is where Fareed Khimani went to murder his radio career?

    Leaving mainstream radio for a startup without a website or enough music was a big mistake and waste of great talent.

  8. Posted by mimi on February 1, 2010 at 3:51 pm

    in this time and age it’s corporate suicide not to be on the net.. Capital FM have a considerable following by Kenyans in the diaspora because you can listen online..

    The reason they don’t have more music is cos I think Radio Africa has some policy of buying only 12 CDs for their stations, so each presenter has to shuffle the same songs!!they need to style up..

    As for Fareed, I mourn the loss of great radio in the morning!!

  9. Posted by GossipGirl on February 1, 2010 at 5:21 pm

    At the risk of sounding completely politically incorrect… Is keri the only chocolate chip in that white white X fm cookie? If they switched languages it’d totally be East Fm

  10. Posted by boyfulani. on February 2, 2010 at 11:32 am

    X needs to style up. The 12 songs playlist does not auger well with Rock fans who boast of a wider collection….and it sounds too Indian for my liking (or for GossipGirl above).

  11. Posted by Badass on February 2, 2010 at 1:00 pm

    That ish about websites not being a priority for Radio Africa is crap to say the least, my grandmother sells cassavas an donkeys and she has a website!

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