BREAKING NEWS!!!! EAM shuts down!

Word from Langata road is that EAM is shutting DOWN with immediate effect!!!

So no MORE True Love, Move and even Drum!

It’s said the company was making huge losses.

This is sad – companies DON’T just shut down like this, I’m in shock!! The only quality reads 😦

I’ll give more details as I get them…

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93 responses to this post.

  1. Posted by Lentils on March 22, 2010 at 9:03 am

    Oh Shoot! I’d just been applying there!

  2. Posted by Gin on March 22, 2010 at 9:09 am

    I think valerie being on move this month actually caused the so-sudden closure! Moving on swiftly, what does makmende have to say about this?

  3. Posted by lazlo on March 22, 2010 at 9:10 am

    Going down like a stripper kwa pole….

  4. Posted by hotstepper on March 22, 2010 at 9:27 am

    All started with the closure of my favorite mag-Adam!

  5. Posted by Grace on March 22, 2010 at 9:44 am

    So sad, I have been buying every issue of True Love! I hope they don’t close down.

  6. Posted by Mr. Burns on March 22, 2010 at 10:00 am

    if Vibe Magazine went down yet they had International subscriptions too,these were not xceptional given that Kenyans don’t buy Magazines that much…but they should have gone Online like Vibe and Giant magazines did,you don’t just closed as if you’ve been banned..wtf are they thinkin? can’t they be creative and take advantage of this internet surgent era?..

    Just a Thought but I really feel for folks that were employed there..

    • Posted by Infiniti on March 22, 2010 at 11:08 am

      Second your thought re: feeling sorry for the employees, Mr Burns. There were a lot of talented people there. And people like Judy Munyinyi had just started, too. Not even one issue in and already the rug’s been pulled. But that’s the way the South Africans work – no warning, they just tell you your services are no longer needed, and please clear your desk immediately. 😦

      • Posted by Anita on March 22, 2010 at 12:07 pm

        i think most of the employees will be taken back to Nation Media Group….they had some kind of collabo…..really sad…

  7. Posted by Precious on March 22, 2010 at 10:23 am

    Sad. I just subscribed to a whole year’s delivery of Move!! I want my money back!! But it’s sad, really..more so for those who were employed there…

  8. Posted by Infiniti on March 22, 2010 at 10:26 am

    WTF!!!!! Please tell me it ain’t so… 😦

  9. EAM needs Makmende !! 😦

  10. Posted by IMHO on March 22, 2010 at 10:38 am

    Unfortunately, this started with the demise of Adam. On top of it, Pinky’s entry there made a lot of good people quit, she’s apparently quite the diva, difficult to work with, and very two faced.
    What I’m shocked about is the quality of their online presence, the drum magazine is crap online. I once asked someone in charge and they said their hands are tied, S.A.’s the one controlling TL and Drum. Still, they haven’t tried hard enough to get the online site to be jazzy. I suggest they move online and we’ll move with them!

    • Posted by Infiniti on March 22, 2010 at 2:17 pm

      IMHO, Pinky played no part in any of this. She was only responsible for one resignation which, on the scale of things, didn’t make that much of a difference. But you make good points about their websites. EAM needed to take them seriously.

      Ed Note 10 POINTS! Pinky Ghelani played no part in this, EAM is a large outfit and many things came into play, she’s was there for 6 months and was editor of ONE mag…plus the mama who resigned was a bit loose in the head

      • Posted by GAWD on March 23, 2010 at 6:25 am

        @IMHO and Editor….the highest display of idiocy…ask and u will be told…Ed…u r not a doctor and cannot say the person who resigned because of Pinky was loose in the head…you are loose in the head because u have no idea how magazines run…Your BFF Pinky did not know too…a number of factors resulted in the demise of the mags…And Pinky was just one of them…If u were keen, u could have seen how the number of ads dwindled in DRUM ever since Pinky’s picture started appearing there…I am in advertising and I know how many agencies pulled their ads out of DRUM…so, again, ask and you will be told

      • Posted by Infiniti on March 23, 2010 at 6:35 am

        Ai, Yeye, the stylist who resigned was NOT loose in the head. She was the best damn stylist this country has ever seen. If Pinky was wise she would have changed her attitude and convinced her to stay. But EAM was going down even before Pinky got there, so I think the stylist got lucky by finding a reason to leave before the ship sunk.

  11. Posted by Shujaa on March 22, 2010 at 11:23 am

    It explains the death of ADAM!!!!!!!

  12. Posted by Anita on March 22, 2010 at 12:02 pm

    Now Now Now Kenyans….u guy havent notice how bad South Africans are bad in biashara….all their business have flopped in Kenya…..Why? Because they are poor managers….somethings is always wrong when South African companies invest over here.

    No.2…to me true love was not for common person to read…so i think the market could not have sustained its kind of printing, the best thing is to try to be broad and target even the shagg mondos so that their market share can be able to sustain the mag. All the same its sad…

  13. Posted by Unseen on March 22, 2010 at 12:02 pm

    Valarie is on the Move to snatch yet another’s husband. She could snatch me but I am not married yet!

    However, if EAM deserves to close down, considering they are tmaking immorals (yes, I feel so untouchable on this pedestal) like Valarie their cover page…then they desrve even worse! What are they telling my niece? That is okay to snatch a husband here and another there and get on the cover page of the move!

    I am so seething with rage and since I know where their distribution office is in Wilson, I am gonna burn that building down!

    Haiya! Did I just say that!

    • Posted by Fresh apple on March 22, 2010 at 7:06 pm

      totally feel u! whats valerie doing on the cover of MOVE??? to tell her side of story??? kiss ma skinny ass! we know what kind she represents and no thanks thats not the sister role models we want!
      valerie peleka hako katumbo mbali..we’ve had enough of u..let sheba and daughters shop in peace without that wicked face taunting them from the shelves! !!

  14. Posted by Anita on March 22, 2010 at 12:03 pm

    Now Now Now Kenyans….u guys havent notice how bad South Africans are bad in biashara….all their business have flopped in Kenya…..Why? Because they are poor managers….somethings is always wrong when South African companies invest over here.

    No.2…to me true love was not for common person to read…so i think the market could not have sustained its kind of printing, the best thing is to try to be broad and target even the shagg mondos so that their market share can be able to sustain the mag. All the same its sad…

  15. Posted by Unseen on March 22, 2010 at 12:15 pm

    That leaves the market open for African Woman. Silvia Owori is going to show them what a Ugandan can do! Too bad, they were going to showcase my house in the April Edition!

  16. Posted by Pearl on March 22, 2010 at 12:17 pm

    True love is one of My Fav mag!!! … this sucks!!!

  17. Posted by Anita on March 22, 2010 at 12:25 pm

    i wonder which mag i will be reading kwa Salon….sorry stopped buying when i thot it was ‘expensive’ so i opted for a free session as i had my salon therapy…am sure many did that….hence the fall….

  18. Posted by Anonymous on March 22, 2010 at 12:30 pm

    Sasa munasema Valerie kwa Front Page ya Move,jee hio ya huyo dem wa Ktn kwa True Love,au Bwana Ed hauna taarifa? EAM should just give us back Adam.Period!

  19. Funny. It dies after the African Media Conference organized by the Nation Media Group.

    I wish the management turned the magazine around and don’t make people so jobless at once.
    Better still, they can sell the company or the name to a willing buyer, plus all the shares!!!!

  20. Posted by c.n on March 22, 2010 at 12:52 pm

    back to PARENTS magazine!!! (back to the roots man)-said with jamaican accent!
    what i do not like about parents is how they forced the sex topics just because true love and the others had such pages. we ALL know parents from them days….

    • Posted by Fresh apple on March 22, 2010 at 7:15 pm

      parents has always had the sex topics! in the late 80’s some shagmondozz mp took the mag to parliament to protest ati a photo of man’s nunu was in one of the issue..those were the days sex was done and discussed btn the sheets and in the dark…. the column ‘Of Sex’ has been in parents for over 22 yrs i think , i remember reading the juicy details at 10… back to parents.. at least this days its a bit glossy nowadays….

  21. Posted by Anon on March 22, 2010 at 12:57 pm

    enyewe they had picked bad role models for this month’s cover for true love and move.

    • Posted by Unseen on March 22, 2010 at 1:41 pm

      What is it about Girl on True Love? I like knowing so I feel better when they are telling me the News!

  22. Posted by Tina on March 22, 2010 at 12:59 pm

    What the fuck am i supposed to read now? i was so tired of two year old COSMOS and Vanity Fair sold on the streets. ( I am too broke to afford the current ones in supermarkets- ati 450/= no way)

    • Posted by Unseen on March 22, 2010 at 1:44 pm

      Haven’t you ladies heard of the African Woman Magazine! I even know these things better than you people … :-)). I like staying on top of my game!

  23. Posted by piched on March 22, 2010 at 1:14 pm

    at anita i guess its the one on the current magazine she screams while anchoring…cynthia nyamai

    • Posted by Anita on March 22, 2010 at 1:16 pm

      ok my TV doesnt shika KTN nicely….only Citizen…..now i know….

      • Posted by Unseen on March 22, 2010 at 1:48 pm

        Yes. Now you know. Her voice is bad… I bet she cant even sing! She is the only reson I turn to NTV during Business News

  24. Posted by Anita on March 22, 2010 at 1:15 pm

    What about the topic ‘at home with…’ how come they were only showing/intervewing fellows from the upper side of town? kwani we live in caves…..they should have been visiting even apartments….not just uptown people….bad marketing strategy over there……nkt

  25. Posted by Gatz on March 22, 2010 at 1:34 pm

    Yeah i agree with that comment about PARENTS mag..they should borrow the business acumen thing from EUNICE MATHU. N about sex column they have been having that since 1985 God did i say 1985? I was not even born..

    • Posted by Unseen on March 22, 2010 at 1:49 pm

      We dont know you so we dont care how grizzly you look.

      • Posted by Fresh apple on March 22, 2010 at 7:22 pm

        unseen ur such an ass ..hehehe… and u dont knw as much as u claim. the shreaking gal cynthia makuyu had separated frm her hubby ….and she was doing robert soi who married a colleague in 08.. and the sexing continues…

      • Posted by Unseen on March 23, 2010 at 6:36 am

        Calmness Fresha! I dont always know everything. So that one passed me! It does not deserve an insult

      • Posted by Fresh apple on March 23, 2010 at 11:51 am

        the insult is for that cheeky thing u told the born eite fae (85) 🙂

  26. Posted by shy on March 22, 2010 at 1:35 pm

    @anita.
    i even doubted if some of these homes were really in kenya. they never ever featured the ‘common mwananchi’. even their employees were celebs. wtf. but anyhu, it was good company when it comes to those hot driers in the Salons.
    maybe they should hope that ‘serikali itaingilia kati’ coz their wives will have nothing to read…

    • Posted by Godfrey on March 22, 2010 at 2:18 pm

      Media is about make believe. How many people reeeaaallly want to see the inside of a home in Mlango Kubwa, for instance? It just like the Wedding Show that shows high profile weddings. I doubt that there would be many viewers if the show featured weddings from Kanyamgombo.

      Ed Note Trust Godfrey to speak SENSE! Good stuff man! Yes, it’s all about make believe. That’s why TV peeps always soma the news with nice clothes, with their hair done. If they dressed like some people I know hehe would we watch the news?

      • Posted by hottie on March 22, 2010 at 6:01 pm

        Godfrey wedding show shows all kinds of weddings..even in villages!

      • Posted by Anita on March 23, 2010 at 6:45 am

        Ha ha ha that why it lost it…yeah make atleast a page of ‘make believe’ but then as we dream of those big homes; i still need reality……why only have home of the ‘rich’ even those living in the middle and lower should have been featured….u know when parent sells? it doesnt have class…the same way Citizen is watched more……u have to be a mag for everyone…one think for sure…try anything for the and target the rich..u will be sorry. Reason is they buy those mags which go for around 850 bob believe me

  27. Posted by drummer on March 22, 2010 at 1:36 pm

    Leaves the whole market to African Woman!!! Brilliant

  28. Posted by Unseen on March 22, 2010 at 1:51 pm

    By the way ED (Please tell me something else I can call you! I dont liek ED)

    My Question is”Do you know where I can get that smakk kabook known as AFTER 4:30″

  29. Posted by Un-wrapped on March 22, 2010 at 1:52 pm

    hehehe, i am with you on that one Anita. I always used to wonder why they never made it to the other side of Nairobi. At home with ……….. used to feature who is whose house…..I mean the eastlands side or even Thika road na Mombasa road.

    Anyways, i really feel for the employees. I hope one of these rich kahunas can buy all the shares and atleast not increase the current un-employment levels

  30. Posted by Unseen on March 22, 2010 at 2:08 pm

    AFTER 4:30?

    Ed Note Nope

  31. Posted by jumper on March 22, 2010 at 2:11 pm

    By the way i always believe in being local …PARENTS MAGAZINE 4 LIFE…they started with the black and white pages and turned full color yet the are selling ..i guess the jobless EAM staff can apply. Also i guess the musical circles are yet to begin…MM you doing a great job on this site…:)

  32. Posted by Onyi on March 22, 2010 at 3:13 pm

    What do you expect of South African bizneses? They all fail in Kenya.

    – Nu Metro – failed and now renamed silverbird
    – EAM – now closed
    – Woolworths/Truworths – taken over by deacons
    – Castle brewers – closed a long time ago
    – Steers/ Nandos – still struggling
    – Barnets furniture shop – closed
    – Acer computers – pulled out

    What is? is Kenya too hot for them?

    Lakini in my opinion, I think for EAM they saw that here in Kenya kina DRUM na True Love Kenyan editions and ADAM were doing much better than their South African versions and they just had to sustain theirs. The reason they are saying huge losses doesn’t wash. Zain has been on losses for 2 yrs now, why hasn’t it closed? It is just an exit strategy these South Africans were looking for. So, what to do? Close the East African operations and now they will bombard you with their exported Drum and True Love magazines full of irrelevant info in the context of South African stories.

    • Posted by Godfrey on March 23, 2010 at 6:14 am

      @Onyi, it was Mecer computers, not Acer. South African companies are not doing well in Kenya. If you visit other countries, including neighbouring Uganda and TZ, South African companies are making it big time. I guess there are some things they can’t get away with in Kenya. Apart from that, Kenya iko na wenyewe as the case of Castle brewing showed …

      • Posted by Mr. Burns on March 23, 2010 at 8:04 am

        Meccer Computers now Meccer East Africa are still in Kenya people and doing well as at the moment maybe tomorrow they wouldn’t but they good. Just a lil arrogance on their employees but they from their (How we call that bank statement shit like thing organisations put on Daily papers?) is it Financial statement? Larry madowo( the fuckin cocky business reporter) should answer ME.. Yes their lastest print of that document is good enough..but there’s another S.A company with Meccer E.A in the same building called COMZTEK oh!! my God!!! they fuckin corny and arrogant,they got a big butted Luo lady in sales(who used to be a friend back in the days when the offices used to be at Landmark Plaza) who’ll will even insult you over the Phone when inquiring about software pricing.. take that!!! take that!!!

    • Posted by Anita on March 23, 2010 at 6:49 am

      Onyi very true….its was just a way of exit they were looking for…..i think SA fellows sell coz they target the whites over there who are more wealthy…i looked at the South African True love and the Kenyan one is just the same….they should have had one tailour made for the East African Market, and was it just a Kenyan or an East African Magazine? If it was for East Africa, did the Ugandans, Tanzanians or Rwandese feel represented? I wonder

    • Posted by anon on March 23, 2010 at 8:45 am

      numetro was nigerian…

  33. Posted by Lentils on March 22, 2010 at 3:15 pm

    Whose heard about african woman’s sylvia having beef with local designers? The sue murayas but mainly that girl (whose name escapes me) who won redds and started a fashion school on ngong road? Apparently they feel she’s taking over and they’re not amused esp coz her things are slightly cheaper. Another accusation is that she buys clothes from mutush bales, makes adjustments and bandikas her label on it. It’s just a rumor- dunno how true it is. Has anyone heard anything?

  34. Posted by Blip on March 22, 2010 at 3:21 pm

    hey kenyans pls buy kenyan mags.

    • Posted by Mr. Burns on March 23, 2010 at 8:06 am

      We got non..oh wait,INSYDER is in the building..wtf? that’s high school thingy .

  35. Posted by Blip on March 22, 2010 at 3:21 pm

    buy kenya

  36. Posted by jumper on March 22, 2010 at 5:20 pm

    By the way for EAM …they should float it around CK of capital fm maybe he would buy into the magazine and hold it afloat

  37. Posted by Anonymous on March 22, 2010 at 6:12 pm

    Makmende ameinvade EAM.sh*t!

  38. Posted by Anonymous on March 22, 2010 at 7:13 pm

    That cover gal=ths months issue of true lov is cynthia nyamai!she resorted 2 her maiden name after separatin wit the hubby 2 yrs after weddin,coz its said da gal was so hot blooded she even went out wit james mwangi of equity!the hubby dumped her!

    • Posted by piched on March 23, 2010 at 7:00 am

      tru dat ….she is a very loose kind…sleeping around in the office and the high profile

  39. Posted by drummer on March 22, 2010 at 7:58 pm

    yall are obviously not Drum or True Love subscribers.
    They featured “WATUs” houses… case and point one very nice one in South B.
    Will dig the issue and let yall know.

    someone should through money my way right about now… the lifestyle magazine industry is wide open !!!

    • Posted by Anita on March 23, 2010 at 7:12 am

      must the one that featured ‘at home with Catherine Wamwangi’…but still….

  40. Posted by Satan on March 23, 2010 at 5:27 am

    I love the way you Ed,are so far up Pinkys ass,ur in her colon…anyone who has worked with that mentally impaired woman would laugh in your face trying to make it seem like she is a ka nice workmate! But im not surprised,she loves 2bob attention like what you give her here..but anyway,now that the whole of CFm would burn her ass if she dared set foot there…i hope never to see her in media light again…see you in hell!

    Ed Note Okay

  41. Posted by Precious on March 23, 2010 at 8:18 am

    Satan!! I agree 100%, That Pinky bitch is truly just that…bitch and impaired…hope she takes a bow and stays in bed as adviced by the doctors so that she doesn’t lose her baby this time round…Oh and Ed…pliz try ease this into her thick skull that bed rest exactly means bed rest…not “am driving I will call u back”!! wen u r supposed to be in Bed!!! NKT!!!

  42. Posted by Mr. Burns on March 23, 2010 at 8:35 am

    The Truth is,Kenyans ( ME included) don’t read shit. News papers ni Friday kusoma Clande wa Nameless ni nani and what’s the funkiest joint in town. Truth be told,I don’t give a fuck about Fashion,i got my taste and I dont need a Magazine to tell me How to dress my ass smartly( I know folks that write shit on Mags about how other people dress or should dress but themselves got nothing to show,case in point is TKB,Muchiri etc ) ~ I don’t hate Them though cuz I know they are very relevant to many folks around town.

    Talk of relationships is copy and paste BS from the Internet( most of y’all can access internet,right?),no research done that’s relevent to me at all and again some of these writers can’t keep they partners so what good he/she has to tell me to keep mine? Just asking…

    Lack of Diversification..what was the main difference between Drum,True Love,African Woman etc? to me it’s just the name,contributers and websites where they copy the articles,somethimes it’s the same domain but the story get printed in different months.

    I’mma fun of Entertainment Magazines but Kenya ain lucky to have one so I have resorted to buying XXL every 4 months ( we in recession baby I can’t affort that 700 every month- but there’s another trick,stealing from Uchumi or buying a 5 year old copy on the streets)

    Another issue is Men were forgotten in this Magz,Adam was a trick/fraud to say the least( I got the first ever issue and gave it out for free),the rest talk the same shit about women,forgetting that women prefer Salon Gossip thus no time to read a fuckin magazine unless they got a new rich boyfriend to be sucked,that’s when they’ll demand a Mag with some weave-y bitch on the cover to get familiar with the cost of that weave (sorry ladies i still love y’all and NO PUN intended,sawa?)

    but I still think these buffoons should have gone online and offer cheap subscription rates,I hate to see folks losing jobs(fuck the media for saying recession is gone,have y’all check bei ya Sukari and Unga in the Supermarket?,tell me if recession is done) . that shit is not cool,the execs never think of that,all they think of is their heavy pay checks and whatever will cut into it is never welcomed,they’d rather close up and get they fuckin dividends and they cool,but what of the employees?

    anyway,such is life.

    Don’t kill the messenger,just shred the letter.
    peace!!

  43. Posted by Itu on March 23, 2010 at 9:35 am

    Mr Burns,
    You will surely burn in hell,good analysis Mr. We have all known how fragile jobs in media can be,but this is definitely a new low.
    Itu E2

  44. OK, good that we already have an alternative to True Love: http://bit.ly/d9GPno

  45. That’s sad on the closing down. Feel bad for the employees,eih! but I visited the offices once, and I can swear if I was an employee there I would either be a depressed being or have inferiority complex…#shiiish! some people there had some attitude from here to timbuktu…I was a visitor and I got freaked out, the minute I stepped in.
    Anyhow, all the three magazines were actually the same, maybe they should’ve merged them and made one big FAT one like Cosmopolitan 🙂 …its woul’ve been cheaper…considering they were operating on losses.

  46. Posted by Onyi on March 25, 2010 at 9:33 am

    what ever happened to that magazine by Capiro? I forget its name? Was it Q mag or sometihing?
    It used to have a collumn fro bwana CK giving advise etc, featuring then kina Eve, Stylez, Kaz, etc

    Ed Note QZ -Quantum Zeal

  47. Posted by kahuna on March 26, 2010 at 1:27 pm

    valerie peleka hako katumbo mbali..we’ve had enough of u..let sheba and daughters shop in peace without that wicked face taunting them from the shelves! !!….my ribs am dyings

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